Clarity for Strategy, Leadership, and Transformation
We support leadership teams in systematically developing vision, guiding principles, and mission – and translating them into concrete implementation. Motto: “He who knows his destination knows how to use every wind.”
Service Overview:
A clear vision and a lived mission are the foundation of successful transformation. Companies that clearly articulate their strategic direction lead more effectively, decide faster, and provide orientation in uncertain times.
Suitable for:
This service is aimed at:
- Leaders and decision-makers
- Companies undergoing change processes
- Organizations in growth or upheaval
- Family businesses facing generational change or strategy refresh
Developing Vision and Mission – Our Systemic Approach
A sustainable vision develops from the specific situation of your company – from market environment, strategy, culture, and leadership reality.
- DEVELOPMENT OF A CLEAR, ATTRACTIVE VISION
- DERIVATION OF MISSION AND GUIDING PRINCIPLES FROM STRATEGY
- EMBEDDING LIVED VALUES IN DAILY ACTIONS
- ALIGNMENT OF LEADERSHIP AND DECISIONS WITH THE GOAL
- TRANSLATION OF THE VISION INTO CONCRETE IMPLEMENTATION
Our approach combines attitude (mindset) and implementation (doing). Because a vision only unfolds its impact when it guides decisions, shapes leadership, and becomes visible in operational actions.
Topics and Goals:
A sustainable vision emerges from your specific situation – from market environment, strategy, culture, and leadership reality. Our approach combines strategic clarity, attitude, and concrete implementation.
Define Destination
A clear, attractive vision of the future that provides orientation and unleashes energy – your shared destination.
Sharpen Mission
Derive the concrete mandate from the vision: What do we stand for, what is our contribution? A compass for quick, confident decisions.
Anchor Values
Formulate guiding principles and values so that they are not lost in daily routine, but visibly shape leadership, collaboration, and operational actions.
Included in every seminar:
Our quality promise: Every Vision & Mission process follows the same standards — methodologically sound, individually tailored, sustainably effective.
Expectation Survey:
We ensure that we work on the specific needs of the participants. Flexibility in execution is our core philosophy.
Seminar Materials:
Every participant receives our method manuals & work tools in physical and digital form, as well as e-learning videos where applicable.
Method Mix:
We use modern, field-tested, agile, and stable methods that integrate optimally and are compatible with all industries.
Online Seminars:
A meaningful combination of in-person seminars, webinars, and e-learning means optimal resource use with maximum effect. Fast, lean, effective.
Feedback:
Your feedback is our quality assurance. We look forward to reflecting with you for our continuous improvement process.
Included in every seminar:
Slides Modern Methods for the VUKA World
Practical Pool of Modern Methods for the VUKA World — concretely implement strategy and vision in volatile markets.
Schedule a Consultation
Peter Tümmers von Schoenebeck
We connect attitude with implementation
It’s all about the “AND”. Because: Action without vision is activism. Vision without action is just talk. Only those who combine words and deeds shape their future.
Developed Jointly
in process with management and leadership team, not imposed from outside.
Situational instead of Template-based
tailored to market environment, strategy, culture, and leadership reality.
Down to Employee Level
consistently from strategy to the individual goals of each person.
Leadership Structures Considered
Redesign of leadership and integration into the excellence process.
Orientation that provides momentum
a clear direction creates orientation and accelerates decisions in uncertain times.
How we develop Vision & Mission together
Whether someone “is just carving a stone” or “building a cathedral” is decided by the vision. A clear, attractive vision of the future connects daily work with a greater purpose – it unleashes energy and makes change desirable instead of threatening. This is precisely where our work on Vision & Mission begins.
Purpose instead of daily business
“If you want to build a ship, don’t drum up people to collect wood, prepare tools, and assign tasks. AND teach them to yearn for the vast, endless sea.” (Very freely quoted after Antoine de Saint-Exupéry).
Clarity for Every Wind
“He who knows his destination knows how to use every wind.” A clear vision makes priorities unambiguous – decisions are made faster and more confidently because every measure can be aligned with the goal.
Stability in Change
When the market, strategy, and framework conditions are in flux, a lived vision provides orientation and a shared “where to” – especially in uncertain times.
From Poster to Everyday Life
A good vision doesn’t just hang on the wall: it shapes leadership, guides decisions, and becomes visible in operational actions.
Testimonials on Vision & Mission at ICO
Do you want a clear direction that works in everyday life?
Together with your management and leadership team, we develop vision, guiding principles, and mission – concise, vibrant, and implemented in daily operations. Contact us for a non-binding consultation.
Frequently Asked Questions
The vision is the attractive future image (the where to), the mission is the concrete mandate and contribution (the what for), and the guiding principles bundle the values and principles that guide daily actions.
No. We develop vision and mission situationally and practically – tailored to the market environment, strategy, culture, and your current transformation situation, not based on a template.
Typically, management and the leadership team. A sustainable vision is created collaboratively – not imposed from outside.
Our approach combines attitude (mindset) and implementation (doing): The vision is anchored in such a way that it guides decisions, shapes leadership, and becomes visible in operational actions.
A concise, lived vision and mission, from which clear principles of action are derived – if desired, consistently from strategy to the individual goals of employees.
On-site presence, in our seminar rooms, or as a webinar – we adapt the format to your situation.
Crisis Leader
When vision comes under pressure — leadership in times of crisis, charismatic impact, gaining interpretive authority,
Transformation & Empowerment
Vision needs implementation — the ICO EmpowerSystem® provides the methodological framework
More about Peter Tümmers
ICO founder Peter Tümmers von Schoenebeck — DSV Olympic mental trainer, CMC-certified coach.
ICO Skywalk Arena Oberstdorf
When coaching insights are to be experienced — climbing park, stress competence, and conference events at the Skywalk